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UI/UX design & branding

UI/UX design and branding that builds trust

Before reading a single word, customers judge your business by how it looks. GadLia creates consistent visual identities and website and app interfaces that are easy to understand. We start from your users, your goals and your market to produce design that does more than look good: it guides, reassures and drives action. Our Marrakech studio works with brands in Casablanca, Rabat and all over Morocco.

  • Visual identity
  • Web & mobile UI/UX
  • Tested prototypes
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Deliverables

What you get

Clean, documented files ready for your team, your developers and your printers.

  • 01

    Logo and visual identity

    Primary logo and its variations, colour palette, typefaces and graphic elements, delivered in every format you need.

  • 02

    Brand guidelines

    A clear guide that explains how to use your brand on the web, social media, documents and signage.

  • 03

    User journeys and wireframes

    We organise information and key steps before working on visuals, so every screen has a clear purpose.

  • 04

    High-fidelity UI mock-ups

    Every page or screen in its final form, on mobile and desktop, in French and in right-to-left Arabic.

  • 05

    Interactive prototype

    A clickable Figma prototype to test navigation, present the project to partners and sign off before development.

  • 06

    Design system

    A component library (buttons, forms, cards, icons) that keeps your product consistent as it grows.

Solutions

The right fit for every project

Whether you are launching a brand or reworking an existing product, we adapt our approach to where you are.

  • 01

    New brand

    For a business that is just starting: name, positioning, logo and visual world, so you can present yourself with confidence from day one.

    • Logo
    • Palette
    • Typography
  • 02

    Rebrand

    Your image no longer reflects the quality of your service? We modernise your brand without losing what customers already recognise.

    • Brand audit
    • Refresh
    • Applications
  • 03

    Website or app design

    Complete UI/UX for a new website, online store or mobile app, ready to hand over to a development team.

    • Wireframes
    • UI
    • Prototype
  • 04

    UX audit

    A review of your site or app to find what slows your users down, with concrete, prioritised recommendations.

    • Analysis
    • Testing
    • Recommendations
Why GadLia

What makes the difference

Good design is measured by what it helps users do. We design with usability, SEO and development in mind.

  1. Design that can be built

    Our designers work alongside our developers. Mock-ups account for technical constraints and performance from the start.

  2. Bilingual and bidirectional

    We design the French and Arabic versions together. Layouts are planned to work left to right and right to left.

  3. A consistent brand everywhere

    The same look across your website, social media, documents and shopfront, thanks to guidelines that are easy to apply.

Process

How we work

Four clear steps, with your sign-off at every stage.

  1. 01

    Step 1

    Immersion

    Interviews, competitor and customer research, reference gathering. We understand your market before we draw anything.

  2. 02

    Step 2

    Creative directions

    We present several reasoned visual directions. You choose the one that best expresses your business.

  3. 03

    Step 3

    Detailed design

    The chosen direction is developed into screens, components and applications. Feedback happens directly in Figma.

  4. 04

    Step 4

    Delivery and handover

    Source files, exports, guidelines and design system. We stay available to support the developers.

Technology

The tools we use

Figma is at the heart of our work: mock-ups, prototypes and the design system are shared live with you and your developers.

  • Figma
  • Framer
  • Miro
  • LottieFiles
  • GSAP
  • Google Fonts
  • Behance
  • Notion
  • Hotjar
  • Adobe Illustrator
  • Adobe Photoshop
FAQ

Frequently asked questions

Can’t find your answer? Send us a message, we reply quickly.

What is the difference between UI and UX?

UX (user experience) is about logic: how information is organised, which steps users follow and what gets in their way. UI (user interface) is about appearance: colours, typography, buttons and icons. A good product needs both, and we work on them together.

What does a complete visual identity include?

At minimum a logo and its variations, a colour palette, typefaces and guidelines explaining how to use them. Depending on your needs we add business cards, stationery, social media templates, signage or packaging.

How many logo proposals will I get?

We present several reasoned creative directions, then refine the one you choose through rounds of feedback. The exact number of directions and revisions is set out in the quote.

Can you design a site that my own developer will build?

Yes. We deliver organised Figma files with components, spacing and states (hover, error, loading), and we answer your developer’s questions during the build.

Do you work with brands outside Marrakech?

Yes. We work with brands in Casablanca, Rabat and across Morocco. Workshops and presentations take place remotely or at your offices, and all files are shared online.

Go further

Related services

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Website, mobile app, or digital strategy: tell us about your project and get a free quote within 24 hours.

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