Social media management that gets people talking
In Morocco, Instagram, TikTok and Facebook are often where people discover a brand, long before they visit its website. That only works if you post regularly, with content that feels like your audience, and answer messages quickly. GadLia runs your social media from strategy to posting: content calendar, visuals and short videos, community management and paid campaigns, for brands in Marrakech, Casablanca, Rabat and across the country.
- Instagram, TikTok, Facebook
- Content & Reels
- Community management
What you get
A consistent, polished presence, without you having to think about it every day.
- 01
Social media strategy
Platform choice, brand voice, content pillars and goals, tailored to your audience and industry.
- 02
Content calendar
A monthly posting plan approved with you in advance, built around key moments: Ramadan, holidays, sales and the tourist season.
- 03
Visual creation
Posts, carousels and stories in your brand style, with captions written in French, Arabic or Darija depending on your audience.
- 04
Short videos and Reels
Ideas, scripts, simple shoots or editing from your footage for Reels, TikTok and Shorts, the most-watched formats today.
- 05
Community management
Replies to comments and messages, moderation, and routing of enquiries to WhatsApp or your sales team.
- 06
Ads and reporting
Paid campaigns on Meta and TikTok, plus a monthly report on reach, engagement and messages generated.
The right fit for every project
We adapt the setup to your industry and to how much time you can spend on it yourself.
- 01
Full management
We handle everything: strategy, content, posting, replies and ads. You approve the calendar, we take care of the rest.
- Strategy
- Posting
- Moderation
- 02
Content creation
You run your accounts, we produce the visuals, carousels and short videos that keep your feed professional and consistent.
- Visuals
- Carousels
- Reels
- 03
Launches and campaigns
A new shop, product, event or tourist season: a short, intensive campaign to build visibility fast.
- Teasers
- Paid ads
- Influencers
- 04
Hospitality, food and retail
Riads, restaurants, cafés, shops and salons: content that makes people want to visit, and messages that turn into bookings.
- Bookings
- Reviews
- Local content
What makes the difference
Posting is not enough. We aim to build a real connection with your audience and turn attention into customers.
Content that speaks Moroccan
Cultural references, humour, languages and local moments: our content is made for your audience, not translated from a foreign campaign.
Design, video and ads together
Our designers, editors and ad specialists work as one team, so your brand keeps the same quality across every format.
Concrete goals
We track the messages, calls and bookings your social media brings in, not just likes, to measure what matters to you.
How we work
Four clear steps, with your sign-off at every stage.
- 01
Step 1
Account audit
We review your current accounts, audience and competitors to see what already works and what is missing.
- 02
Step 2
Editorial line
Tone, visual style, formats and posting rhythm: we set the rules that make your brand recognisable.
- 03
Step 3
Production and posting
Each month we prepare the content, you approve it, then we publish and manage the community day to day.
- 04
Step 4
Monthly review
A review of posts, campaigns and messages received, then adjustments to next month’s calendar.
The tools we use
The platforms where your audience spends its time, and the tools we use to create, schedule and analyse your content.
- TikTok
- YouTube
- Snapchat
- Threads
- WhatsApp Business
- Meta Business Suite
- Canva
- Figma
- DaVinci Resolve
- CapCut
Frequently asked questions
Can’t find your answer? Send us a message, we reply quickly.
Which social networks should my business use in Morocco?
It depends on your audience. Instagram and TikTok are essential for younger audiences and for food, fashion, beauty and tourism. Facebook still reaches a broad audience, and LinkedIn suits B2B services. We recommend which platforms to prioritise during the audit.
How many posts per month do you plan?
The rhythm depends on your goals and the level of support you choose. Posting a little less but consistently and well beats lots of content with no clear direction. The number of posts, stories and videos is specified in the quote.
Do you post in Arabic, Darija and French?
Yes. We write in your audience’s language: French, Arabic, Darija or a mix, as is natural in Morocco. For tourist-facing businesses we can also post in English.
Can you come and shoot videos on site?
Yes, we can organise shoots at your premises, especially in Marrakech. For Casablanca, Rabat and other cities we schedule occasional shoot days or work from footage you film yourself, with guidance on what to capture.
Who replies to messages and comments?
With full management, we reply to comments and routine messages using answers agreed with you, and pass quote requests, bookings or complaints that need your input on to your team.
Related services
- Digital marketing & SEOSearch optimization, Google and Meta ads, and content that brings qualified customers.Explore the service
- UI/UX design & brandingClear interfaces and strong visual identities that build trust at first glance.Explore the service
- Website developmentBusiness sites, e-commerce, and custom platforms that are fast and built for Google.Explore the service
Have a project in mind? Let's talk.
Website, mobile app, or digital strategy: tell us about your project and get a free quote within 24 hours.